Thing x: Taking the Lead: Connecting with your Stakeholders

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(NOTE: These resources in these four lessons (29-32 ) are very library-centric. But the ideas and strategies will work in any teaching setting.)


 School Libraries Transform Learning
AASL – School Libraries Transform Learning

This topic was inspired by a webinar from the 2014 Connected Librarian Day virtual conference. In that webinar, Heidi Neltner (Johnson Elementary, Ft. Thomas KY) talked about the many ways she was using technology (and more!) to reach out to her community and make them aware of the ways the school library can collaborate and serve the community. Since our Cool Tools workshop has a tech tools focus, this was such a perfect fit!

Watch the webinar below!

Connected Librarians Day 2014Heidi Neltner : Your Stakeholder Connected Librarian Toolkit “In the 21st Century, there are many options for staying connected to our school library stakeholders that include technology and good old fashioned face-to-face connections. I’ll share some low-budget – mostly free!- tech tools and strategies you can use with ease to mindfully communicate your programming and success related to stakeholder priorities.” Even though this is a few years old now, it’s still very relevant. 


You’ve been working on Evidence Based Practice ideas in the previous 2 lessons and thinking about ways to demonstrate the value the library program adds to student achievement. This lesson focuses on ways to get that message out to others in your school community. Do you have trouble putting these things into words and working them into conversations? Read some of the following articles and explore the resources. Practice and perfect a variety of “elevator speeches” that you can use to connect on the fly. As always, no need to explore everything! Pick and choose what appeals to you.

Read & Watch:

Advocacy resources and ideas:

Don’t miss out on lots of great ideas, join the NYLA Section of School Librarians Facebook page to connect with other school library advocates. And consider joining NYLA/SSL! What an amazing, energetic and powerful group of school library advocates we have in NYS!


  1. Watch the webinar: Your Stakeholder Connected Librarian Toolkit through Blackboard or YouTube
  2. Explore some of the articles and resources listed above.

Your Blog Post

  1. Share what you learned from the readings and webinar. Do you now have a new elevator speech?
  2. Share what advocacy & marketing you are already doing.
  3. What can you do to amp up your outreach & advocacy?


  • Write & publish your blog post.
  • Copy the URL (webpage address) for your post.
  • Return to the Google Classroom assignment page, find the assignment page for the lesson you just completed and follow the directions for turning in and sharing your work.

*Only for students participating in the workshop for PD credit hours through the Google Classroom.

Many thanks to Sara Kelly Johns who posted a call for advocacy ideas on Facebook for a book chapter she was writing. I shamelessly stole resources others posted there.


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